For members of the music industry, sync licensing’s far-reaching potential benefits are hardly a secret. But besides affording artists considerable upfront compensation and meaningful exposure, placements are spurring renewed fan interest in more catalog tracks than ever. ht. ‘Catalog’ is officially defined as songs that debuted at least 18 months ago, though “Running Up That Hill” debuted almost 40 years ago.
Source: Is Sync the New Radio? ‘Running Up That Hill’ Is the Tip of the Iceberg