YouTube Wants to Make Music Licensing Easier for Video Creators

YouTube announced Creator Music on Tuesday (Sept. 20), a new digital storefront that allows creators to easily license popular music for use in their videos, generating revenue for them as well as music rights holders. YouTube already has deals in place with more than 50 labels, publishers, and distributors, including Believe, Downtown and Empire, to make “several hundred thousand tracks” available to license through Creator Music at the click of a button.

Source: YouTube Wants to Make Music Licensing Easier for Video Creators

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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