Speaking at the BofA Securities 2022 Media, Communications and Entertainment Conference, Paramount Pictures Chief Executive Officer Brian Robbins said viewership data from Paramount+ helps the studio decide the types of movies Paramount’s customers want to see, both in theaters and on the company’s various streaming platforms. “The beauty of the service, of having something like Paramount Plus, is now we have all of this data that we get in real-time,” Robbins said.
Source: Paramount using streaming data to green-light movies, studio exec says