The move underscores the extraordinary lengths that museums and their biggest donors feel they must take to extend museums’ influence online as cultural institutions are struggling to recover from a pandemic-driven drop in attendance. The museum might even ply some of the sale proceeds into buying art, including digital art attached to nonfungible tokens, or NFTs, MoMA director Glenn Lowry said.
Source: WSJ News Exclusive | $70 Million in Art at MoMA to Be Sold to Extend Museum’s Digital Reach