Warner Bros. Discovery says it will merge HBO Max and Discovery+ into a single platform that is commercially and technologically viable. But the conglomerate looks like it will be playing catch-up in streaming markets outside the U.S. for many years to come. That’s a dreadful blunder for a group that contains the iconic pay-TV brand HBO, and had already started to roll out its own direct-to-consumer service HBO Max.
Source: Why HBO Max May Already Have Lost the International Streaming Race — Analysis