Kobalt becoming ‘first global music publisher to release a set of fully licensed direct-to-fan NFTs’

Kobalt is expanding into the NFT business, revealing plans to release a ‘music lyric NFT’ collection called An Electro Revival. In a media statement, Derek Cournoyer, Kobalt’s VP, Global Digital Partnerships, said that “after licensing many NFTs for various projects”, the company now wants “to dive deeper into this emerging market and experiment alongside our clients”.

Source: Kobalt to launch NFT collection, becoming ‘first global music publisher to release a set of fully licensed direct-to-fan NFTs’

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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