Half of APAC listeners use social media for music discovery: Study

At least one in two music listeners in the Asia Pacific region discover new music through social media platforms like TikTok. Music listeners in Thailand, Indonesia and the Philippines, for example, are nearly twice as likely than US listeners to use short video clip sites and apps like TikTok to discover new music, according to Luminate’s study.

Source: Half of APAC listeners use social media for music discovery, a win for TikTok and its music-streaming foray