Lyor Cohen, YouTube’s Global Head of Music, worries that short-form video-focused platforms like TikTok do musicians a disservice. “I think short-form video could help crowd source and make it easier for kids to find the soundtrack of their youth, but then you have to be prompted and it has to lead you to [long-form content] so it’s not empty calories, but it leads you to learning and discovering and becoming a fan,” Cohen says.
Source: YouTube Music Exec Calls TikTok Short Videos ‘Junk Food’