New data from Morning Consult shows a surprising number of consumers aren’t letting at-home film viewing eat into their trips to the movie theater. As of late June, roughly 3 in 10 respondents who made a premium video-on-demand transaction in the past month said they went to a movie theater at least once a week during that time period, a share far higher than among all U.S. adults and eclipsing that of consumers with access to any number of video streaming services.
Source: Why Video Streaming’s Impact on Theater Attendance Is Overblown