In the case of Kate Bush, Warner Records couldn’t ignore 85 million global streams (this week alone) and re-serviced “Running Up That Hill” to radio. Without a sync on a cultural juggernaut like “Stranger Things” to open doors, artists and their teams are tackling this increasingly common scenario in a variety of different ways.
Source: Viral Revivals: From Kate Bush to Tom Odell, Inside the Business of Oldies as New Hit Songs