After stalling for the first time in this year’s first quarter, the number of U.S. households with subscription video-on-demand (SVOD) subscriptions rose by two percentage points quarter-over-quarter in Q2, according to Kantar’s Entertainment on Demand Service. Netflix’s share of households continued to decline in Q2, to 61%. Part of that is due to Amazon Prime Video, which grabbed the largest share of new U.S. SVOD subscribers (20.5%).
