As streaming’s explosive pandemic-driven growth has slowed and inflation has set in, pricing has become an increasingly important driver of subscription video-on-demand service (SVOD) subscription adds and cancels, according to research from NPD Group. Between October 2021 and April 2022, NPD’s surveys show cost having risen from being the No. 4 reason for cancelling an SVOD service to being No. 2, below content.
Source: Video Insider: SVOD Cancellations, Additions Increasingly Driven By Price