The streaming giant wants to amend its programming deals with major entertainment studios to allow it to put content on an ad-supported version of the service. Among the studios Netflix has begun talks with are Warner Bros., which makes the hit stalker drama “You”; Universal, producer of the dark comedy “Russian Doll”; and Sony Pictures Television, producer of “The Crown” and “Cobra Kai,” the people said.
Source: WSJ News Exclusive | Netflix Seeks to Renegotiate Deals to Show Ads Next to Popular Shows
