Netflix is angling to win over a new bloc of value-conscious consumers with a new ad-supported streaming package set to debut in early 2023. “We’ll likely start in a handful of markets where advertising spend is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering.”
Source: Netflix Aims to Launch Cheaper, Ad-Supported Plan in Early 2023