Current music in the United States isn’t just losing market share. It’s actually getting statistically less popular. That’s according to a new midyear report published by US market monitor Luminate (formerly MRC Data / Nielsen Music). It shows that ‘Total Album Consumption’ of ‘Current’ recorded music in the United States in the first half of 2022 fell 1.4% in volume versus the equivalent metric from the same period of 2021.
Source: It’s official: New music is SHRINKING in popularity in the United States