How Facebook Traffic to Publishers Has Changed

In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of paying news publishers to participate in its News tab. The reversal mirrored another change in strategy from the company when, in August 2021, it announced plans to further diminish the visibility of political news in its users’ feeds.

Source: How Facebook Traffic to Publishers Has Changed

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.