Why is journalism starting to become viral on Tiktok?

News providers are now flocking to the app, with many of those that arrived early now seeing follower counts upwards of a million, and many seeing six-figure or seven-figure follower growth in 2022. Even BBC News, which once derided Tiktok as a place for “light news”, joined the app in March, though it has yet to make much of on impact on it.

Source: Why is journalism starting to become viral on Tiktok?

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