This is unquestionably a boom area for the business and every week brings some new NFT launch that has generated some seriously eye-bursting sums of money (while creating what is claimed to be the world’s first NFT music label) or stands as a serious strategy statement linked to Web3 in general and NFTs in particular. Yet there is a duplicity cracking open at the very centre of the music NFT gold rush that risks soiling the entire enterprise.