Netflix’s Co-CEO Ted Sarandos, speaking at the Cannes Lions advertising festival on Thursday, confirmed that the future of the streaming giant will include ads, explaining the about face. “We adding an ad tier; we’re not adding ads to Netflix as you know it today,” Sarandos said Thursday, speaking on the Cannes Lions stage with Sway podcast host Kara Swisher. “We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.’”
Source: Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service