Under current growth rates, 75% of the movies and TV seasons available on Netflix will be either originals or exclusives by the end of 2024, according to the analysis. Ampere points out, originals have been central to Netflix’s strategy for more than five years, and may be even more critical now that media companies are shrinking the pool of licensable content by keeping their studio content for their own streamers.
Source: Video Insider: Originals, Exclusives Now The Majority Of Netflix’s U.S. Catalog