Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres. The BookTok aesthetic is fast and furious, with fans sobbing over plotlines or caressing their books in homemade clips set to music.
Source: ‘After lockdown, things exploded’ – how TikTok triggered a books revolution