Netflix’s Q1 2022 subscriber dip, although modest (representing an overall global decline of 0.1% of total subscribers) points to a future where Netflix must justify its inclusion in monthly consumer bills. Recent price increases at a time of increased cost pressure have resulted in a re-evaluation of the Netflix consumer proposition as Netflix is no longer perceived as a utility by its customer base.
Source: Why increased competition and the cost-of-living crisis add up to a new Netflix