In this era of low attention spans, Tiktok and Snapchat, there is one industry that still commands attention- gaming. Music can take many lessons from this- make music listening immersive, make music itself interactive rather than immersive, make the release of new things an event. This is what people really mean when they talk about the metaverse, the other buzzword of our times.
Source: Web3.0, metaverse and their influence on the music industry