Should Spotify have been bolder in its price rises to date in various crucial markets (such as the US, UK, and Germany)? In particular, should SPOT have upped the$9.99 / €9.99 / £9.99 monthly individual Premium subscription price point it’s been clinging to since 2008? The evidence suggests yes, it quite possibly should have.
Source: Streaming’s surprise growth in Sweden suggests that, for Spotify, the time for price rises is now