Crypto and NFT-sponsored panels, parties and events are everywhere on the Croisette this year. Even the lead sponsorship of Cannes’ May 26 amfAR Gala comes from cryptocurrency exchange platform FTX. The tech start-ups crowding into Cannes this year have new buzzwords — “NFT,” “metaverse,” “Web 3.0” — but their promise to revolutionize and democratize the movie business sounds eerily familiar.
Source: Cannes: Is the Film Industry Really Ready to Embrace NFTs?