With advertising comes the need to let advertisers know whether they’re getting their money’s worth. Which means sharing data — something that the streaming world as a whole and Netflix specifically hasn’t been keen on doing. “In the ad world … one of the requirements is some level of transparency and third-party auditing and reporting,” says Jim Lombard, CEO of connected TV ad marketplace Tetra TV. “[Netflix has] been slow to reveal that stuff.”
Source: Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?