Here’s a comforting thought for email marketers who are themselves confused by the Metaverse: 49% of consumers haven’t heard of it, and 27% know little more than the name, according to 2022 Consumer Trends: Metaverse & Social Commerce, a study by CommerceNext. Another 20% of consumers know what the metaverse is but don’t know how to interact with it, and a mere 5% are familiar with it and are excited to use it.
Source: Email Marketing Daily: Consumers Haven’t A Clue About The Metaverse, Study Shows