In a time of dwindling journalism profits, publishers are forced to choose between the ad revenue and subscription models. Adblock and paywall evasion further complicate the matter. NFTs could prove to be an effective fundraising effort, journalism outlets utilizing the digital scarcity NFTs provide, but the backlash to the AP’s most recent NFT efforts prove the public might not yet accept such a solution.
Source: Why the Associated Press’ migrant NFT fiasco could be a troubling new trend