TikTok’s Distribution Play Could Cause Tension With the Music Biz

On March 9, TikTok brought SoundOn out of beta. The platform has captured the pop culture zeitgeist — and, in doing so, has become an essential tool for both rising creators and the music business, with labels and managers using it to discover talent, promote and market songs, and stay on top of trends.

Source: TikTok’s Distribution Play Could Cause Tension With the Music Biz

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