Spotify just patented its own A&R technology to predict breaking artists. 

According to a new US patent granted on Tuesday (March 1) and obtained by MBW, Spotify has developed what it calls a “system and method for breaking artist prediction in a media content environment”. Spotify’s new invention works by determining “one or more early adopters” from its user base and then collecting data from their listening patterns.

Source: Spotify just patented its own A&R technology to predict breaking artists. Should labels be concerned?

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