MIDiA: The past, present and future of the creator economy runs through Apple

Our latest consumer survey has shown that Apple products and services consistently over-index across creator behaviour. People who create on social media are almost four times as likely than the average consumer to pay for Apple Music. Creators also strongly over-index as iPhone users, compared to strongly under-indexing as Android users.

Source: The past, present and future of the creator economy runs through Apple

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