Where Podcast Producers May Turn for Deals in 2022

A survey of U.S. listeners by Acast and Nielsen finds nearly 40 percent of respondents said they wanted podcasts from YouTubers and influencers, outranking interest in shows from music and TV personalities. “We anticipate that this consumer desire will drive content creators who are looking to please their fans to pick up microphones and test the waters in podcasting this year,” Tommy Walters, Acast’s North America Commercial Insights Manager, said.

Source: Where Podcast Producers May Turn for Deals in 2022

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