Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively replicating traditional broadcast and linear TV offerings will be key. MIDiA defines these basic strategic content pillars, which are essential for providing a mainstream streaming TV consumer proposition, as G.O.L.F. (Genres, Originals, Library, and Formats).
