Video Insider: 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021

New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult. The rankings were determined by measuring the share who said they were considering purchasing from each brand between October 1-October 26, 2021 and subtracting the share who said the same between January 1 – January 31, 2021.

Source: Video Insider: 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021

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