Amid a growing gulf between haves (anything Marvel) and have-nots (‘West Side Story’), distribution chiefs are making difficult calls on which titles to send to streaming as early as 45 days after a theatrical run begins. “There is no cookie-cutter approach anymore,” opines one studio exec. “I personally believe in the theatrical window, and there are movies that should be day-and-date. Windowing is getting very tricky.”
Source: Studios Eye 2022 Theatrical Slates: “Windowing Is Getting Very Tricky”