Publishers at Crossroads with Movie Tie-ins

Publishers with licensed tie-in programs are struggling to adapt to shifting release dates and delayed shipments. Production hiatuses, shuttered theaters, changing distribution strategies, and other complications combined to create an uncertain landscape for the studios and the tie-in business, which is characterized by long development times, strict release dates, and short sales windows. And while the situation is improving somewhat, many of the challenges continue.

Source: Publishers at Crossroads with Movie Tie-ins

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