With an estimated 50 million creators and an ecosystem about to generate $14 billion in 2021, the creator economy is bigger than Brunei’s GDP. One of its defining features is its grassroots involvement. A recent study reveals that ”58% of users say that, in the next 12 months, they would pay a monthly subscription fee between $1 and $15 to access their favorite creator’s exclusive content”. Content is directly paid for by those who consume it.
