The end of “click to subscribe, call to cancel”? News industry’s favorite retention tactics is illegal, FTC says

The Federal Trade Commission recently made it clear that it sees the practice as 1) one of several “dark patterns that trick or trap consumers into subscriptions” and 2) straight-up illegal. The FTC vowed to ramp up enforcement on companies that fail to provide an “easy and simple” cancellation process, including an option that’s “at least as easy” as the one to subscribe.

Source: The end of “click to subscribe, call to cancel”? One of the news industry’s favorite retention tactics is illegal, FTC says

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