Music has lost eight percent of its stateside listenership share to spoken word audio – including podcasts and audiobooks – since 2014, according to a new study. During the last month, the document states, a full 75 percent of the U.S. online population (age 18 and up) has listened to spoken word audio content, with 45 percent of the 330 million-resident nation’s age 13+ population having listened to spoken word entertainment daily.
Source: Music’s Share of Listening Dips 8% in U.S. Amid Spoken Word Audio Growth