ViacomCBS gets into NFTs via a partnership with NFT startup Recur

The company isn’t offering many details about the upcoming project just yet, beyond simply saying that it will involve creating a place where its fans can buy, collect and trade NFTs across its portfolio. It also notes this platform will encourage “peer-to-peer engagement and facilitate innovative ways for users to unlock new experiences,” which signals there’s a social element to the new experience that goes beyond just the marketplace aspects.

Source: ViacomCBS gets into NFTs via a partnership with NFT startup Recur

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