Virtual performances are becoming more common and more sophisticated, with high-profile artists such as Ariana Grande, Easy Life and the Weeknd also among those to take to the digital stage despite the easing of pandemic restrictions. While in-person concerts began to pick up this summer, with ticket sales indicating strong demand from fans, industry executives say virtual gigs can be complementary to the much more lucrative live ones and are gaining traction as a new medium.
Source: Twenty One Pilots in Concert—As Roblox Avatars
