Warner Music Group and Twitch ink ‘first-of-its-kind’ partnership

The agreement with Warner Music Group’s recorded music business will see the launch of WMG artist channels, including Warner Records stars Bella Poarch and Saweetie and Atlantic Records’ viral breakout singer/producer Sueco, featuring exclusive content and behind-the-scenes material. A standalone WMG music space featuring premium music-centric programming will also be created and promises to be “an up-to-the-minute exclusive experience.”

Source: Warner Music Group and Twitch ink ‘first-of-its-kind’ partnership

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