For a streamer such as Netflix, which has been putting itself and consumers through contortions for a few years now rather than pay the Apple vig, this is an easy win. They’ll add a button to the system they already have in place, and perhaps further amp up the email marketing for upsells and the like.
Source: Insights: And The Walls Came Down On Apple’s $100 Billion Garden—A Little Bit – Tubefilter