According to the Digital Entertainment Group (DEG), domestic spending on subscription streaming rose 21% in the first six months of 2021 to $12.2 billion, and 17% in the second quarter to $6.3 billion. The growth comes despite a tough comparison to the second quarter of 2020, during which most U.S. consumers were tightly quarantined under COVID-19 restrictions, with video streaming usage spiking accordingly.
Source: What Subscription Fatigue? U.S. SVOD Biz Grew 21% to $12.2 Billion in the First Half of 2021