Def Jam Records founder Russell Simmons is making a play to help get some of the forefathers of hip-hop paid. Simmons has partnered with Tokau to launch a new non-fungible token (NFT) collection focused on the history of rap and hip-hop. The new NFT will be called “Masterminds of Hip Hop” and the goal is to raise money to give credit, both vocally and financially, to original musicians that helped build the hip-hop industry from the ground up.
Source: Russell Simmons launching NFT collection honoring hip-hop pioneers – Rolling Out