Roblox’s Music Play: ‘Hundreds’ of Daily Concerts, Building a Digital Vegas & NMPA Lawsuit

Over the last nine months, Roblox has partnered with Zara Larsson, Royal Blood, Ava Max, Why Don’t We and Lil Nas X on music experiences such as virtual concerts (where artists perform as avatars) and new-release launch parties (where, like KSI’s performance, the artist beams in on a video screen), all spearheaded by Roblox global head of music Jon Vlassopulos.

Source: Roblox’s Music Play: ‘Hundreds’ of Daily Concerts, Building a Digital Vegas & NMPA Lawsuit

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