Hip hop fandom is driving the music business’ future in gaming, live streaming and beyond

The music industry is at a pivot point as new ways of interacting and monetizing music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates the financial scalability of a unique live stream event that cannot be replicated in the on-demand era.

Source: Hip hop fandom is driving the music business’ future in gaming, live streaming and beyond

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.