TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found

July 21, 2021By rightstech

With music discovery being one of the platform’s most talked-about attributes, it won’t surprise most music marketers to learn that 75% of TikTok visitors discover artists there, while 63% say it’s a source for music they’ve not heard before and 72% indicating they associate certain songs with TikTok.

Source: Studies Show TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found

RightsTech Extra

Can Regulation Deep Six Deepfakes?

By Paul Sweeting

The National Institute of Standards and Technology (NIST), a basic science and research arm of the Commerce Department best known, if at all, for tackling knotty challenges like accurately centering quantum dots in photonic chips and developing standard reference materials for measuring the contents of human poop used in medical research and treatments, last week took up the problem of identifying AI generated and manipulated audio, video, images and text. Tasked by President Biden’s Executive Order on AI with helping to improve the safety, security and trustworthiness of AI systems, NIST has issued a GenAI Challenge inviting teams of researchers from academia, industry and other research labs to participate in a series of challenges intended to evaluate systems and methods of identifying synthetic content... Read More >>

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