Prior to the pandemic, platforms such as RightsTrade, Vuulr, Allrites, ProgramBuyer and Mena.TV sought to disrupt long-established ways of doing business in the distribution market — promising to dramatically cut the cost, time and complexity of buying and selling content. Adoption was gradual, to say the least — no platform had managed to significantly disrupt traditional ways of working.
Source: Why Are Digital Rights Platforms Not Disrupting the Indie Biz Like They Should?