Warner Music partners with tech company Genies to develop avatars and NFTs for WMG artists

Warner Music Group (WMG) has inked a global partnership with Genies, which dubs itself “the world’s largest avatar technology company.” The deal will see the two companies develop avatars and digital wearable NFTs for WMG artists. According to a media statement, WMG’s artists will be able to “produce and distribute virtual beings that facilitate fan reach across immersive platforms and metaverses.”

Source: Warner Music Group partners with tech company Genies to develop avatars and NFTs for WMG artists

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